Dentro Cafe

Challenge:

The challenge was to create a brand that felt warm, modern, and purposeful — one that positioned healthy eating as something enjoyable and emotionally uplifting.

We began with the name. Dentro means “inside” in Spanish — a word that feels personal, optimistic, and full of heart. It became the foundation of the brand, evoking a sense of inner wellbeing and emotional connection.

We crafted the tagline “Feliz por Dentro” (Happy on the inside), using the brand name as a clever word play that tied together emotion and nourishment. This central idea shaped the entire brand — from the tone of voice to the visual identity — reinforcing the message that feeling good starts from within.

We designed a system that is both functional and joyful. Each touchpoint features witty, feel-good messaging that ties back to the central idea of inner happiness. The copy and visuals work together to create a cohesive and delightful brand experience — from the shelf to the last bite.

Results:

Dentro Café quickly became a go-to spot for people seeking healthy fast, feel-good meals. The brand launched with a clear, vibrant identity that stands out in the market, connects emotionally with its audience, and delivers on its promise.

Soon after opening its first location, Dentro Café began expanding — proof that when a brand feels good on the inside, it grows naturally on the outside too.